5 Top Reasons To Optimize Your Website for Mobile Use

Many entrepreneurs ask themselves if it is worth it to spend some time making their websites mobile-friendly. The answer is yes. The truth is, if you do not optimize properly for mobile, you could be losing sales for this very reason.

Recent market research shows that mobile users tend to abandon sites that take more than 3 seconds to load. 30% of customers also leave in the middle of their purchase when the shopping cart is not optimized for mobile use.

Read below the 5 top reasons why you must optimize your website for mobile use.

1. Mobile Phones are on the go

According to an article published by McKinsey & Company, Google had stated that 61% of website visitors are unlikely to return to your site when they experience some trouble when accessing it. 40% of users would instead visit a competitor’s website.

Mobile users can easily access the internet without turning on their computer or laptop.

Unlike computers, cell phones can be quickly grabbed from your bag or pocket and wherever you are, to search for something on the Internet. Many impulse buyers also purchase their items from their phone. When you have a website responsive for mobile users, many people will gravitate more to your products or services because of the quality of presentation you offered on their favorite mobile device.

2. Mobiles Can Get You More Traffic

Google made clear long time ago already that the future of search is “mobile,” and websites that are not usable on smartphones will notice that their search rank will eventually decrease. Phone users engage in mobile sites to watch a video or read a blog while commuting to work or while on their lunch breaks. Some people could even use the computer simultaneously with their mobile phones.

3. Better Brand Engagement

Users will appreciate your brand more when you present great-looking content. But this will be difficult to come across when your website is not optimized for mobile use. Many people also move between devices to accomplish tasks and having a mobile-friendly site will make their jobs easier.

If your website is established and optimized well for both desktop and mobile use, then it ultimately fosters trust and affinity with your users. When your website is complicated to navigate over the phone, many people would prefer to visit a competitor’s site instead of using their desktop to reaccess your website.

If you cannot provide them with the things they need whenever they need then, then the opportunity of converting these visits into sales will be lost. It is also possible that you can lose a customer permanently to a competitor because of this reason.

4. Increases Conversion

One characteristic of mobile phone users is that they make small yet frequent purchases. Because of this reason, websites like eBay and Amazon have been exceptionally well. Some companies have even gone the extra mile by creating mobile apps for more customer convenience.

It is difficult to convert visitors into buyers when you miss optimizing your website because the call to action is often obscured. Most of the time, the links are difficult to click, dropdowns are tricky to catch and contact pages are buried in awkward menus.

Most mobile phone users were converted into buyers because they are impulse-driven. These people are more likely to buy a product or service from you when your brand offers an engaging experience with easy browsing.

5. Reduces Your Bounce Rate

Have you ever wondered why your bounce rate is high? One reason could be that people tried to view your site using their mobile, but they found it impossible to navigate or too challenging to understand. And if the site speed is too slow, users are more likely to leave your website never to return.

If your site is not optimized for mobile use, this may lead to an increase in your overall bounce rate. According to Kissmetrics, 40% of users abandon a site that takes more than 3 seconds to load, and 47% of visitors expect a web page to load in 2 seconds or less.

Although these numbers may sound somehow exaggerated, it is quite frankly understandable when you put yourself in the user’s shoes. Nobody wants to wait for a web page to load. It gives off the impression of a dodgy website, and as a result, users just do not trust it.

A responsive website that offers excellent mobile user experience will help boost your traffic, convert more sales and reduce your bounce rate. For you to gain the upper hand over your competition, take a look at your metrics and see how many visits you have from mobile users. Once you have looked at this data, set up your mobile-friendly website and observe the difference.

The Hidden Power Of Nofollow Links

A significant portion of search engine optimization revolves around link building. So it is natural that people try to understand the potential value of nofollow links. When you are out there trying to increase your search engine ranking, links genuinely play a considerable role.

But what does the nofollow tag exactly means, and how does it impact your rankings in google?

The confusion between dofollow and nofollow links began in 2012 when search engines recognized that there were too many poor websites with no value to web surfers, that were ranking incredibly well. Since backlinks were the primary way to get your website on the first page of search engine page results, Google decided to release the Penguin algorithm.

The Penguin algorithm update was imposed to combat many website owners who practiced spammy link building strategies. Today, this is now a core part of their algorithm. They also produce real-time updates so that it can monitor the websites that are following unethical standards when creating links to their site.

If you are wondering what value nofollow links hold, here are five questions and answers to guide you on when and how to use these links.

1. How valuable are nofollow links?

Google does not entirely dismiss nofollow links when these come from authority sites. Although they still help boost your reliability, a dofollow link holds more value concerning search engine optimization. But if you are thinking about using links as a way to put your site in front of your audience, nofollow links are incredibly valuable.

For example, if sites like The Guardian, the New York Times and any other authority sites use a nofollow link to your website, they can potentially offer more organic traffic to your site. And more natural traffic can eventually lead to more dofollow links down the line.

Just remember that if a site that holds no authority uses a nofollow link to your site, this has no value at all. but this is not true of authority sites.

2. Will it still bring traffic?

For some websites, their ultimate goal is to generate business and convert visitors into customers. If you are trying to rank higher in the search engines, then nofollow links will be of no use to you unless they come from authority websites. However, you can still receive traffic from users who clicked these links to check what you can offer to them.

3. When do you use nofollow links?

Many webmasters prefer to get dofollow inbound links because these help transfer some of the “link juice” to their website. However, when you want to follow google’s guidelines by the book, then you have to use nofollow links when you are linking to content or material that you think is not valuable or editorial enough.

For example, when somebody offers a compelling guest post to your site but you do not entirely trust the person who submitted it to you, the safest links to use are nofollow links.

To be more specific, ask yourself the following questions.

  • Does the site have poor content?
  • Am I receiving a product in exchange for a link?
  • Is it an affiliate link so you can earn a commission?
  • Am I reviewing a service or product in exchange for a link?
  • Is the post a guest submission written by a guest author with a link to their website?

When the answer to the first three questions is YES, then you should use a nofollow link. As for the last question, if your answer is also YES, then you need to use your discretion on this. Guest posting is a hot topic widely debated in SEO circles. But if you genuinely want to be safe, it is wise to use nofollow links.

At the end of the day, nofollow links cannot affect the flow of your page rank unless it comes from big time websites. However, if the link is nofollow but it sends you more customers (which equates to higher traffic, better branding and sales), then it is still a valuable link to acquire.

3 Basic Techniques For A Successful Blogger Outreach

Blogger outreach is an important online marketing strategy that many businesses and bloggers use nowadays. What it is: you approach other bloggers to promote your products or services.

The same concept is followed if you just created your own blog and you would like to boost your site’s traffic. Blogger outreach is an effective form of building your online image and presence.

Why should I use blogger outreach?

First, it gets your blog, website, products or services noticed.

The main point of blogger outreach is to help your blog or website get known by potential users. Even if you have the most informative, quality and exciting content, finding subscribers for your site will be difficult at the beginning.

Second, it provides high quality link building.

Link building is a strategy in SEO that you will also need in order to improve your visibility and search ranking. One of the best strategies in getting a quality backlink is by doing some blogger outreach.

Here are three basic techniques to start your blogger outreach campaigns.

1. Guest Posting

Guest posting is when you ask another blogger to publish one of your articles on his blog. But this process is easier said than done. If you begin reaching out to other bloggers without properly planning what your strategy is, they might consider you as a spammer.

To increase your chance of receiving a positive email response after your pitch, you need to consider these three things:

  • Target 1: Clearly identify what the project is about.
  • Target 2: Affirm the benefits they can get from publishing your guest post.
  • Target 3: Clearly mention the steps how you can start.

You can tick all three points in your list by following these 5 steps:

Step 1:Defining The Relationship

Let the blogger or the site admin know that you are one of his subscribers and that you occasionally leave comments on his posts. It is also helpful to point out that you share his works with your friends and colleagues through email or social media.

Obviously, you can only say these things if you have truly done them. Otherwise, it is best to work on these first before you send out your pitch to guest post.

Step 2: Proving That You Are A Real Person

Show the blogger that you really know what you are talking about. Mention one of his recent articles or any article that you truly liked. You can also cite one of his most popular posts.

Step 3: Inquiring To Guest Post

In the same email, ask if the blogger accepts guest post and if you could submit one. Make sure to express your interest in guest posting in a separate line or paragraph so that it will stand out and the blogger can quickly see it.

Step 4: Proposing Your Idea

Pitch or propose your idea for your post – whether it be an article research post, a personal story, or an artwork. Another pointer is to make sure that the idea you are proposing falls within the niche of the targeted blog.

Step 5: Explain Its Value

Do not forget to mention the value of your submission to his audience and how they can possibly relate to it.

2. Offer Giveaways

Another suitable way to work with a blogger is to offer him some giveaways that he or his readers might be interested in. This type of blogger outreach will also maximize the number of emails you get – which can be very useful later on when you apply email marketing.

Let’s pretend that your products are new font styles or sets of icons.

You can easily organize a giveaway by targeting the blog readers. In the past, this was done with a “comment-to-participate basis”. But the problem with it is it was not that effective in terms of getting “the word” out there.

If you are truly serious about a giveaway, you can purchase a tool that offers a “viral giveaway” service. What this means is the participants of the giveaway are encouraged to share their referral links to get more giveaway entries.

Depending on how your product or service fits the target audience of the blog you are hosting the giveaway on, you will most likely receive about a hundred to a thousand emails from your target audience.

3. Product Reviews Or Testimonials

Guest posting is not the only technique to blogger outreach – Product reviews and testimonials can also help your website gain some needed traction.

Instead of giving away an article, you can offer your product or service in exchange for a review. In this case, the blogger will have to write the content for you, in other words write a review.

The best way to get a blogger enticed by your product is to offer it for free. You can also offer two or three additional products for the blogger to offer as giveaways to some of his lucky subscribers. If you have an affiliate program, you can also invite the blogger to join it and possibly get some revenue as well.

The approach of using blogger outreach for both blogs and business websites are almost the same. If you implement the techniques above, blogger outreach is definitely an effective strategy to get a wider audience and increase sales.

How To Rank A Video In Youtube

Youtube has over one billion users – that is almost a third of the Internet total. With this population, it is unmistakably another alley many businesses can tap into to get more customers.

Marketing in Youtube is not new at all. There are numerous companies that ventured in video creation to market their products and services. Some have spent thousands of dollars to curate great content. But not all good-quality videos produced get views. In the end, many marketers and businesses abandon their efforts entirely if they do not get traffic from youtube.

For you to create an automated flow of viewers finding your content on Youtube, you must get it ranked in both Youtube and Google searches by using valuable keywords related to your business.

To get more views by ranking your videos higher in Google and Youtube, you need to understand how their algorithms works.

Appeal To The Youtube Viewers

Just like search engine optimization, you have to produce content in Youtube that serves your viewers, clients or customers. Catch their attention, apply viewer retention techniques and encourage then to engage with your page.

1. Be Creative and Make a Standout Thumbnail

If you already have your keywords, look then up on Youtube and see your competition. Thumbnails are the small image icons appearing next to each video in the results page.

Look at their thumbnails and create something different in order to strike the eye in the list, so people are more likely to click on your video. Youtube viewers naturally gravitate more towards eye-catching thumbnails. To make you video standout, make sure to use colors that contrast from your competitors.

Keep your intro short and catchy. You have at least 15 seconds to grab their attention and to inform your viewers what they are about to see. Remember, Youtube is used by people to be entertained or to learn something. If your videos are not entertaining or informative, then you need to go back to your drawing board, plan some more and try again.

2. Apply Viewer Retention Techniques

Viewer retention is essential to Youtube ranking. It is where your marketing techniques come in. Give a quick introduction, mention an interesting topic that you will show at the end of the video. By keeping your viewers intrigued, you get better viewer retention.

3. Encourage to Engage

Interaction is also vital for ranking higher. To do this, you need your viewers to comment, like and subscribe to your channel. This type of viewer engagement will make a difference in your ranking.

Try to ask questions and encourage them to engage in a conversation in the comment section below the video. You can also check how your top ranking competitors keep their viewers engaged and follow a similar technique.

Keyword Research

After uploading a video on Youtube, you will be asked to fill out the tags and title description. But before doing this, you have some homework to do first. Know what your focus key phrases or keywords will be by researching about them beforehand.

Choosing short tail keywords will put you up with fierce competition. If you are still starting out with your youtube channel, ranking well for short key phrases will be difficult. What you can do instead is to use long tail keywords, which address a more specific query. While such more specific keywords are searched less often, they imply less competition and a better targeting.

Apply What You Researched

1. Title

Just like producing content on your blog, your title structure is determined by your video content. If you created a video instruction on how to make donuts, your title would naturally fall under the “Do it yourself” or “How to” categories. But remember that you have to include your keywords so this may not always be the case.

Showcase your keywords in the title to get the point across to viewers. It is best to keep it short and concise. Anything else can be placed inside the description box. It is also wise to use keywords in the filename of your video. For example, “Youtube_How_To_Make_Donuts.mp4.”

2. Description Box

Putting long tail keywords in your description box is essential. Youtube does not know accurately what your videos are all about when you first upload them. When publishing content on your website, your photos need to contain alt-texts for search engines to understand what the media is about. The description box in Youtube plays the same role.

The detailed approach may be less popular at the beginning, but it is undoubtedly more efficient. The reason behind this is that long descriptions give more information to both the viewers and Youtube which can then positively affect your ranking.

The description box is also a great place to add your website links, social links and other network links that are important to share.

3. Tags

Adding relevant tags will also help Youtube recognize what your video is about. So make sure to use them. To help your video branch out to different avenues, make sure to use a mix of general and specific tags. You may also use your short and long tail keywords there.

Youtube SEO may be seen as tricky, but if you follow the tips above, you will be well equipped with the basic techniques to help your climb up in the rankings. As you gain more subscribers, you will soon visualize the next steps to take to do even better.

Google ranking

Not everyone realize how much money can be earned from ranking on the page one of google results for a given query. As a matter of fact page one should be your goal in the game, as only less than 5% of searchers will have a look at page two and beyond, and this number is even lower for commercial queries.

Reaching page one for queries related to the product or service that you offer is a great achievement. But this is only the first battle to be fought. Interestingly the higher you are on page one, the more traffic you will receive, in an exponential sort of pattern. In other words the number 10 result may only get 1 or 2 % of the traffic, while the top spot will receive a massive 40% of the flow or so.

This is true for all kinds of listing, generic or local. Regarding New York City which is one of the most vibrant city in the world, with work, fun, gaming, entertainment and glamor, the number of daily local search engine queries is staggering. Even with a more local flavor such as ‘Midtown’, ‘Upper East Side’ or ‘Soho’, there are millions of commercial queries performed each month to look for a business solution.

Google strategy

So how do you rank on page one of google? This is the holy grail question for online marketing and this is done by using a methodology called search engine optimization.

First of all as a small business owner you do not want to take the gamble of not having a website if you have not one already.

Then in order for the site to be found in google, google has to decide that your site is relevant to the query in question. Not just that, it must also be more relevant than your competitors, and this is how you would rank above them.

You achieve this by having appropriate content on your website and by getting relevant links to it. These links show to google that your page is a reference online as other websites are linking to it. In other words it is equivalent to a vote in favor of your page.