Gus Martinez

How To Hire The Right SEO Firm?

Search engine optimization or SEO remains the most important online marketing option for today’s businesses. It provides many advantages over traditional marketing options. SEO is used to engage with the customers, increase awareness of the brand, increase conversion rate, and improve online reputation. The success of your business depends highly on how well you handle your SEO project. You must know how to hire the best SEO agency.

1. Know Your Target Audience

An SEO agency must know your target customers or clients. It must have a good understanding of your products, services, business, and industry. Its team should first research your market and target audience.

2. Look for a Creative and Innovative Team

Only an SEO agency that clearly understands your specific SEO requirements can handle this project for you. Make sure its team handles the SEO projects in a creative and innovative way.

3. It Must Be Aware of Latest SEO Changes

It is not easy to keep up with the frequent changes being made by Google in its search algorithm. SEO experts estimate that Google changes its search algorithm more than 500 times a year. Only an SEO agency that keeps abreast with the latest developments taking place in this field can provide you reliable services. In fact, it should not only know about the latest changes but also predict the upcoming changes. Experienced SEO experts know how to keep track of trends and signals that indicate what types of changes to expect from Google in the coming months. Such a team will offer you high-quality SEO services.

4. Have Expertise in Social Media

The importance of social media websites cannot be underestimated. Websites like Facebook, Twitter, Pinterest, Instagram, Tumblr, and many others have achieved stupendous success. You need effective strategies to be successful on these websites. Search engines monitor these websites and give prominence to companies, products, and individuals trending on these websites. The SEO firm you select must have a good understanding of how social media websites work. It should project a good image of your product and company through these websites.

5. Experience and Professionalism

Look for an experienced SEO company that has maintained a good track record of delivering on its promises. It will help you rank higher in the search results because its team knows how to get website rank higher with the help of SEO.

6. High-Quality Customer Services

An established SEO firm takes complete responsibility for its works. Its team works hard for the success of the client’s SEO project. The agency offers timely customer services. It is ready to help whenever you face any issue with the SEO project being handled by it.

7. Avoid SEO Companies Using Black Hat Techniques

If you have researched search engine optimization on the Internet, you must have come across the term black hat SEO. It is supposed to get you to the first page of the search results using techniques that are disapproved by the search engines. Using these techniques is a risky proposition because once search engines find you are using any such technique, they will ban your whole website permanently. Hire only an SEO firm that uses white hat SEO techniques. You do not want to use unethical practices that will get you banned or downgraded in the search results. Your website needs contents that are useful to your website visitors. Only an SEO firm that believes in high levels of honesty, ethics, reliability, and authenticity will deliver you the best SEO results.

8. Good Reviews

SEO firms that regularly deliver top quality results to their clients receive high ratings and positive reviews. At the same time, make sure you read reviews of an SEO company on reliable review websites like Yelp and Google. These sites use various techniques to prevent fake review postings.

9. Top Strategies for Link Building

Established SEO companies understand the importance of link building strategies. They know how to optimize the onsite and offsite links for SEO purpose. Their team can audit the link structure of a website. They know how to improve your website’s on-page and off-page links.

10. Optimizing the Keywords

Keywords play an important role in getting your website rank higher in the search engine results. This job requires analyzing the contents and codes of the website from the SEO perspective. The SEO company should know how to optimize a website’s contents with the right keywords. It uses proven keyword optimization strategies. Keyboard research tools are used to find the most relevant, trending, and high ranking keywords related to your company, industry, products, and services. An experienced SEO agency avoids poor SEO practices like keyword stuffing.

11. Certification in Google Analytics

Only a few top SEO companies have experts with Google Analytics certification. These certified SEO experts analyze a website properly on various SEO parameters. They offer valuable suggestions that help improve the ranking of your website in the search results. The expert team develops an effective and efficient search engine optimization strategies.

12. Communication

You do not want to remain in the dark when you are paying so much for professional SEO services. Hire an SEO company that understands the importance of timely communication. You will need regular and timely updates on your SEO project. The team working on your SEO project should be able to deliver all types of reports on time and as required by you.

Managing Your SEO And Search Engine Marketing Campaigns

1. Website Design

Your website must be designed properly to meet the demands of SEO and search engine marketing. Work with an experienced website developer who understands how a website should be improved to meet such requirements. While there is no need to hire any search engine marketing agency for this purpose, you should work with an online marketing professional who specializes in this field. The professional must know how websites achieve high SEO rankings.

Check a developer’s experience in this field before hiring. The professional must have worked on projects that are similar to your project. Contact the developer’s former clients and ask them if they noticed any improvement in their SEO ranking after using this developer’s services.

2. Researching the Keyword

There is no need to remind the importance of keyword research in SEO and SEM. There are lots of articles, guides and information all over the Internet on this subject. You have to find low competition but trending keywords for your contents, domain names, and URLs. Take advantage of a new tool, Mozenda, which is a unique web scraper. It’s easy to use interface makes researching the keywords of your niche quick and simple. You will find all the top keywords that can be found only with the help of major keyword research tools like Keyword Elite and Google AdWords. Mozenda is used by some of the top companies like Yahoo, IBM, and Harper Collins.

This program lets you try it before buying it. Use this option to try all its features and see if it fits your SEM requirements. It stores all researched data in a simple Excel file. Use this list of keywords to overhaul your website and make it compliant with the search engine guidelines.

3. Do Not Forget Your Customer

Do not get lost in the SEO process and lose focus of your customers. The goal of any online marketing, including search engine marketing, is to reach a maximum number of the target audience. Just ranking high in the search results is not sufficient; you must connect with your target customers as well. Always think about your customers when planning to achieve higher search list ranking. Keep customers in mind when using any tool to achieve better search engine ranking.

View your website from the perspective of your customers. Search engines can only get your links high in the search results; they cannot convert the leads into actual buyers. Your website must be designed and developed in such a way that it is effective in converting the incoming traffic into actual buyers.

4. Do Not Overhype Your Product

It is tempting for new business owners to overhype their products and market heavily. You can get lots of clicks through heavy pay per click advertisements, but is it necessary? Never oversell your product through PPC advertisements. Your main goal with any PPC campaigns should be to get the prospective customers to click on your ad links. Overhyping your products can lead to disappointed customers. You do not want to become just another search engine marketer trying desperately to sell products through the PPC.

Make your customers curious about your products but do not overhype your products. Never advertise features that your product does not have. Provide information that is factually correct about your product. Let the sales copy do its job once the customer has shown interest in your product. Do not underestimate the importance of a good sales copy. It will do its job, so you do not have to overhype your product.

5. Identify Your Key Demographic

This is necessary to avoid targeting people who are not your target audience. Is your product targeted at a customer or a business entity? The lead time is shorter when you target individual customers. You can achieve the sales leads and conversions within a few minutes or days when you target this group of customers.

Businesses do not buy on impulse. They have to go through the purchasing process. Many departments are involved in finalizing the purchase orders. Do not expect quick purchase orders from business customers. At the same time, business demographics can be more profitable if you can get orders from them. They place large volume orders at one go.

The advantage of selling to individual customers is that the lead time is short. It means you get more conversions from your PPC ad clicks.

If you’re still not sure about what to do after reading this article, you should look into hiring an Edmonton SEO agency. They may be able to help you achieve your goals.

5 Top Reasons To Optimize Your Website for Mobile Use

Many entrepreneurs ask themselves if it is worth it to spend some time making their websites mobile-friendly. The answer is yes. The truth is, if you do not optimize properly for mobile, you could be losing sales for this very reason.

Recent market research shows that mobile users tend to abandon sites that take more than 3 seconds to load. 30% of customers also leave in the middle of their purchase when the shopping cart is not optimized for mobile use.

Read below the 5 top reasons why you must optimize your website for mobile use.

1. Mobile Phones are on the go

According to an article published by McKinsey & Company, Google had stated that 61% of website visitors are unlikely to return to your site when they experience some trouble when accessing it. 40% of users would instead visit a competitor’s website.

Mobile users can easily access the internet without turning on their computer or laptop.

Unlike computers, cell phones can be quickly grabbed from your bag or pocket and wherever you are, to search for something on the Internet. Many impulse buyers also purchase their items from their phone. When you have a website responsive for mobile users, many people will gravitate more to your products or services because of the quality of presentation you offered on their favorite mobile device.

2. Mobiles Can Get You More Traffic

Google made clear long time ago already that the future of search is “mobile,” and websites that are not usable on smartphones will notice that their search rank will eventually decrease. Phone users engage in mobile sites to watch a video or read a blog while commuting to work or while on their lunch breaks. Some people could even use the computer simultaneously with their mobile phones.

3. Better Brand Engagement

Users will appreciate your brand more when you present great-looking content. But this will be difficult to come across when your website is not optimized for mobile use. Many people also move between devices to accomplish tasks and having a mobile-friendly site will make their jobs easier.

If your website is established and optimized well for both desktop and mobile use, then it ultimately fosters trust and affinity with your users. When your website is complicated to navigate over the phone, many people would prefer to visit a competitor’s site instead of using their desktop to reaccess your website.

If you cannot provide them with the things they need whenever they need then, then the opportunity of converting these visits into sales will be lost. It is also possible that you can lose a customer permanently to a competitor because of this reason.

4. Increases Conversion

One characteristic of mobile phone users is that they make small yet frequent purchases. Because of this reason, websites like eBay and Amazon have been exceptionally well. Some companies have even gone the extra mile by creating mobile apps for more customer convenience.

It is difficult to convert visitors into buyers when you miss optimizing your website because the call to action is often obscured. Most of the time, the links are difficult to click, dropdowns are tricky to catch and contact pages are buried in awkward menus.

Most mobile phone users were converted into buyers because they are impulse-driven. These people are more likely to buy a product or service from you when your brand offers an engaging experience with easy browsing.

5. Reduces Your Bounce Rate

Have you ever wondered why your bounce rate is high? One reason could be that people tried to view your site using their mobile, but they found it impossible to navigate or too challenging to understand. And if the site speed is too slow, users are more likely to leave your website never to return.

If your site is not optimized for mobile use, this may lead to an increase in your overall bounce rate. According to Kissmetrics, 40% of users abandon a site that takes more than 3 seconds to load, and 47% of visitors expect a web page to load in 2 seconds or less.

Although these numbers may sound somehow exaggerated, it is quite frankly understandable when you put yourself in the user’s shoes. Nobody wants to wait for a web page to load. It gives off the impression of a dodgy website, and as a result, users just do not trust it.

A responsive website that offers excellent mobile user experience will help boost your traffic, convert more sales and reduce your bounce rate. For you to gain the upper hand over your competition, take a look at your metrics and see how many visits you have from mobile users. Once you have looked at this data, set up your mobile-friendly website and observe the difference.