Many entrepreneurs ask themselves if it is worth it to spend some time making their websites mobile-friendly. The answer is yes. The truth is, if you do not optimize properly for mobile, you could be losing sales for this very reason.
Recent market research shows that mobile users tend to abandon sites that take more than 3 seconds to load. 30% of customers also leave in the middle of their purchase when the shopping cart is not optimized for mobile use.
Read below the 5 top reasons why you must optimize your website for mobile use.
1. Mobile Phones are on the go
According to an article published by McKinsey & Company, Google had stated that 61% of website visitors are unlikely to return to your site when they experience some trouble when accessing it. 40% of users would instead visit a competitor’s website.
Mobile users can easily access the internet without turning on their computer or laptop.
Unlike computers, cell phones can be quickly grabbed from your bag or pocket and wherever you are, to search for something on the Internet. Many impulse buyers also purchase their items from their phone. When you have a website responsive for mobile users, many people will gravitate more to your products or services because of the quality of presentation you offered on their favorite mobile device.
2. Mobiles Can Get You More Traffic
Google made clear long time ago already that the future of search is “mobile,” and websites that are not usable on smartphones will notice that their search rank will eventually decrease. Phone users engage in mobile sites to watch a video or read a blog while commuting to work or while on their lunch breaks. Some people could even use the computer simultaneously with their mobile phones.
3. Better Brand Engagement
Users will appreciate your brand more when you present great-looking content. But this will be difficult to come across when your website is not optimized for mobile use. Many people also move between devices to accomplish tasks and having a mobile-friendly site will make their jobs easier.
If your website is established and optimized well for both desktop and mobile use, then it ultimately fosters trust and affinity with your users. When your website is complicated to navigate over the phone, many people would prefer to visit a competitor’s site instead of using their desktop to reaccess your website.
If you cannot provide them with the things they need whenever they need then, then the opportunity of converting these visits into sales will be lost. It is also possible that you can lose a customer permanently to a competitor because of this reason.
4. Increases Conversion
One characteristic of mobile phone users is that they make small yet frequent purchases. Because of this reason, websites like eBay and Amazon have been exceptionally well. Some companies have even gone the extra mile by creating mobile apps for more customer convenience.
It is difficult to convert visitors into buyers when you miss optimizing your website because the call to action is often obscured. Most of the time, the links are difficult to click, dropdowns are tricky to catch and contact pages are buried in awkward menus.
Most mobile phone users were converted into buyers because they are impulse-driven. These people are more likely to buy a product or service from you when your brand offers an engaging experience with easy browsing.
5. Reduces Your Bounce Rate
Have you ever wondered why your bounce rate is high? One reason could be that people tried to view your site using their mobile, but they found it impossible to navigate or too challenging to understand. And if the site speed is too slow, users are more likely to leave your website never to return.
If your site is not optimized for mobile use, this may lead to an increase in your overall bounce rate. According to Kissmetrics, 40% of users abandon a site that takes more than 3 seconds to load, and 47% of visitors expect a web page to load in 2 seconds or less.
Although these numbers may sound somehow exaggerated, it is quite frankly understandable when you put yourself in the user’s shoes. Nobody wants to wait for a web page to load. It gives off the impression of a dodgy website, and as a result, users just do not trust it.
A responsive website that offers excellent mobile user experience will help boost your traffic, convert more sales and reduce your bounce rate. For you to gain the upper hand over your competition, take a look at your metrics and see how many visits you have from mobile users. Once you have looked at this data, set up your mobile-friendly website and observe the difference.